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 Brand
Slogan |
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"It's Daejeon" is
the brand slogan of Daejeon, developed as a means of implementing
the city's management strategy in the face of the 21st Century,
an era marked by the competition of images, going beyond the
international competition era. This slogan was developed to
build the image of Daejeon, centered on culture, economy and
science, as a brand and to increase the awareness of the city
by differentiating it against other cities.
"It's Daejeon" is an exclamatory praise of Daejeon as the city
with the highest quality of life. "It's" refers to the city where
life is fun and rich, and it symbolizes a city of tradition
and diverse cultures, and it is also the acronym for the futuristic
city, centered on Science & Technology. Moreover, it symbolizes
the hub of the latest science and technology. Daejeon's diverse
geography, and humanity, economy, society and cultural assets
are developed with the basic concept of the "Variety of Daejeon".
The word mark of the brand slogan is a free and energetic font
that expresses the image of the city in the future, and the
city of diversity in a fun and trendy sense. This is an attempt
to cast away an authoritative and conservative attitude, and to
ensure that Daejeon can appeal as a friendly and fun place to
the people in the world. Through the application of diverse
colors, it is possible to gain a sensible communication effect
with a soft and comfortable feel as in the case of blooming flowers.
Overall, Daejeon is expressed as a nature-friendly city,
a city of rich cultures, and the image of a future city that
is paving the road of tomorrow. |
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It's
Daejeon
Symbols
